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Pitti Fragranze 2024: A Celebration of Niche and Indie Perfumery




The highly anticipated Pitti Fragranze 2024, also known as Pitti Fragranze 22, is set to take place from September 13th to 15th in Florence, Italy. This year, the event promises to be a vibrant gathering of the global niche and indie perfumery world, showcasing a diverse range of brands and innovations in the fragrance industry.




Pitti Fragranze has long been a significant event for perfume enthusiasts, offering a unique platform for both established and emerging brands to present their creations. In 2024, the event will feature an impressive lineup of over 400 brands from around the world. Attendees will have the opportunity to explore fragrances like Farmacia SS. Annunziata dal 1561, Voskanian Parfums, Angela Ciampagna and more, as well as modern and progressive brands such as Maison Label, Step Aboard, Linari, Imaginary Authors and more.




One of the highlights of this edition is the debut of several new brands, including Kiliquia, known for its scented home products and candles. This introduction adds another layer of excitement to an already dynamic event, providing attendees with fresh perspectives and experiences in the world of fragrance.


In addition to the extensive brand showcase, Pitti Fragranze 2024 is packed with a variety of events designed to engage and inspire visitors. These include workshops, panels, and live demonstrations, offering valuable insights into the art and science of perfumery.


For the first time, our correspondent will be officially present at Pitti Fragranze, ready to deliver in-depth articles and interviews with some of the most renowned perfumers in the industry. This on-the-ground coverage will provide readers with exclusive content and a deeper understanding of the trends and innovations shaping the future of niche and indie perfumery.



As the fragrance community gathers in Florence for this exceptional event, Pitti Fragranze 2024 promises to be a celebration of creativity, tradition, and the limitless possibilities of scent



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