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Luban: A Captivating Olfactory Journey to the Heart of the Middle East

by Nose Anatomy

Aug 6, 2023

Unveiling WIDIAN's Exquisite Oriental Floral Fragrance, Infused with the Enigmatic Essence of Frankincense




Prepare to embark on an extraordinary fragrance adventure as WIDIAN, the revered niche perfume brand, unveils its latest gem - Luban. This exquisite oriental floral fragrance is set to captivate senses, taking perfume enthusiasts on a luxurious olfactory journey. With an exclusive launch in Dubai and London in August, followed by a global release in September, Luban is a tribute to the alluring essence of Frankincense, carefully woven into an intimate and captivating experience.


Drawing inspiration from the cherished treasure of the Middle East, Frankincense, Luban embraces its enigmatic charm in every single note. The perfume exudes sophistication and raw magnetism, a testament to the harmonious collaboration between WIDIAN and the esteemed master perfumer, Randa Hammami. Known for her artistic brilliance and acclaimed fragrances for prestigious houses, Hammami's expertise has resulted in Luban's unique allure.



Prepare to be enchanted as Luban's sensory journey unfolds, starting with a burst of freshness from Italian Bergamot essential oil, accompanied by the sweet hints of strawberries and the spiciness of pink berries and cardamom oil. The heart of Luban blooms with the elegance of gardenia flowers and the richness of Bulgarian and rose scents, creating a harmonious symphony of florals.


The fragrance's base notes leave an enduring impression, crafted from the finest ingredients. Indian Santal wood and Oud essential oils infuse a deep and resinous foundation, while Tonka bean, vanilla, and cedar oil add creamy sweetness. Subtle nuances of white amber and white musk add a touch of mystique, leaving a mesmerizing trail in its wake.


Beyond being a mere perfume, Luban is an immersive experience that transports wearers to the heart of the Middle East. It weaves a captivating narrative of ancient traditions entwined with modern elegance, enveloping the senses in a rich tapestry of scents. Luban bestows an aura of opulence and allure, reflecting the cherished heritage of the esteemed ingredient it celebrates.


In conclusion, WIDIAN's Luban is an olfactory masterpiece that perfectly captures the essence of Frankincense through a delightful blend of notes. This fragrance invites perfume enthusiasts worldwide to indulge in its alluring charm and experience the enchanting spirit of the Middle East. Let Luban's intoxicating embrace sweep you away on a sensory odyssey, where the captivating allure of the Middle East awaits.

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