BORNTOSTANDOUT® Unveils Three Captivating Fragrances at Pitti Fragranze 2023

Florence, Italy - The scent of anticipation filled the air as BORNTOSTANDOUT® made its grand debut at the prestigious Pitti Fragranze fair in Florence. This South Korean sensation took the US market by storm in 2022, and now, they've set their sights on captivating the hearts of fragrance enthusiasts worldwide.

BORNTOSTANDOUT® chose Pitti Fragranze 2023 as the stage to introduce three mesmerizing fragrances that are bound to leave an indelible mark on the world of perfumery. These olfactory masterpieces - Dirty Heaven, Sin & Pleasure, and Sugar Addict - are set to hit stores on September 25, 2023.

Dirty Heaven - Where Pleasure Meets Ecstasy

"The pleasure, the joy, the ecstasy of heaven."

Dirty Heaven by BORNTOSTANDOUT®

Dirty Heaven is an olfactory journey that begins with a bold saffron note, reminiscent of bitter almonds, juxtaposed within the sweet embrace of amber and vanilla. This fragrance opens decisively sharp and alluring, almost intriguing, before settling into a lingering hint of bitter marzipan. It exudes a Baccarat style, starting sharp and concluding with a delightful sweetness.

Key Notes: Jasmine, Neroli, White Flowers, Tonka Bean, Saffron, Ambroxan, Vanilla, White Musks, Grey Amber, Modern Woods

Perfumer: Margaux Le Paih Guérin

Sin & Pleasure - The Allure of Forbidden Delights

"Pleasure is a Sin. And sometimes, Sin is a pleasure."

Sin & Pleasure by BORNTOSTANDOUT®

Sin & Pleasure is a luxurious fragrance that embodies the essence of sweet, chocolaty patchouli, complemented by leather and rum undertones. As it unfolds, the scent transitions to reveal woody, sweeter, and earthier layers, with an enticing arrangement of flowers delicately dancing around the dominant patchouli accord.

Key Notes: White Flowers, Ylang Ylang Extra, Caramel, Almond, Vanilla, Oud, Leather, Patchouli, Rum, White Musks, Oakmoss, Sandalwood

Perfumer: Amelie Bourgeois

Sugar Addict - Indulge in Sweet Temptation

"Live, Love, Sugar. The feeling of sugar addiction in its purest state."

Sugar Addict by BORNTOSTANDOUT®

Sugar Addict is an aromatic symphony that begins with warm, spicy, and powdery notes, tinged with hints of cocoa. Its journey commences with a dry, spicy, and slightly bitter introduction, which soon gives way to the sweetness of vanilla and tonka, all while acquiring a delightful almond and cherry fruity nuance. This fragrance evokes the sensation of sipping on a sweet cocktail infused with rum and coffee.

Key Notes: Sugar, Cocoa Absolute, Tonka Beans, Vanilla Absolute, Cinnamon Essence, Rum Extract, Labdanum Absolute, Coffee Extract, Cashmere Wood

Perfumer: Anne-Sophie Behaghel

In the realm of perfumery, BORNTOSTANDOUT® has made an indomitable mark, redefining fragrance experiences with their innovative compositions. With Dirty Heaven, Sin & Pleasure, and Sugar Addict, the brand continues to push the boundaries of olfactory artistry. Mark your calendars for September 25, 2023, when these captivating scents will be available to the world, promising to tantalize your senses and leave an everlasting impression.

Special thanks to Elena Knezevic (Co-founder & Editor-in-Chief of fragrantica.com) for main article.