Althaïr: Parfums de Marly's New Fragrance Unveiling Classic Opulence and Contemporary Intrigue

Paris, August 10, 2023 - Parfums de Marly, the renowned name in the world of luxury fragrances, is set to captivate fragrance enthusiasts once again with their latest creation, Althaïr. A masterful blend that harmoniously marries the legacy of French haute parfumerie with the allure of the woody-vanilla-amber fragrance family, Althaïr is poised to make its debut at the end of August 2023. This new addition to the Parfums de Marly collection promises to redefine modern masculinity through its captivating notes and innovative composition.

Althaïr takes its inspiration from the opulent history of French perfumery, with a modern twist that highlights the brand's commitment to pushing the boundaries of fragrance innovation. Julien Sprecher, the visionary behind Parfums de Marly, teamed up with acclaimed perfumers Hamid Merati-Kashani and Ilias Ermenidis to create a fragrance that bridges the gap between traditional perfume ingredients and disruptive new molecules.

A Fragrance that Chronicles Elegance: At the heart of Althaïr lies the exquisite Bourbon vanilla, a direct descendant of the vanilla that gained prominence in France during the reign of Louis XV. This opulent ingredient serves as the foundation for a symphony of scents that unfold on the wearer's skin. The fragrance opens with a burst of vibrant citrus notes, creating an invigorating aura that is then tempered by the warmth of spices like cardamom and cinnamon. This delicate balance between zesty freshness and comforting spices sets the stage for the journey that Althaïr promises to take its wearers on.

Crafted Harmony: Althaïr captures the essence of timeless elegance by expertly weaving together elements that speak of sophistication and luxury. The interplay between the luminous orange blossom and the deep, alluring notes of tobacco and leather showcases the complexity and depth that this fragrance embodies. As the scent develops, subtle hints of praline and wood emerge, adding layers of intrigue and sensuality that leave an indelible impression.

Julien Sprecher, the founder of Parfums de Marly, expressed his excitement about Althaïr, stating, "With Althaïr, we wanted to pay homage to the rich history of French perfumery while embracing the opportunities that modern innovation brings. The blend of classic Bourbon vanilla with contemporary molecules creates a fragrance that is both familiar and novel, evoking a sense of nostalgia while also pushing the boundaries of what a masculine fragrance can be."

As a brand known for its dedication to craftsmanship and quality, Parfums de Marly has once again demonstrated its commitment to creating fragrances that tell a story. Althaïr stands as a testament to the brand's ability to blend the past and present into a harmonious olfactory masterpiece that resonates with connoisseurs and newcomers alike.

Althaïr will be available for purchase at select Parfums de Marly boutiques and authorized retailers starting at the end of August 2023. With its homage to history and embrace of the future, this fragrance is destined to become an essential part of every modern gentleman's collection.