Bishra by Tola: A Fusion of Timeless Aroma and Modern Elegance

Bishra, a creation of Tola, unveils itself as an enduring Amber Floral fragrance that gracefully interweaves the threads of tradition and innovation. Despite its launch in 2022, this fragrance serves as a timeless representation of the art of perfumery. The moniker "Bishra," drawn from an Arabic term signifying the arrival of good news often associated with the first dates of summer, encapsulates the heart of this scent.

At the end of a well-trodden path, beneath the protective shade of a venerable palm tree, lies a treasure trove of nostalgia—an unassuming bottle of Bishra. Much like the tree that remains sturdy despite the passage of time, this fragrance stands as a testament to the enduring power of scents.

The initial notes, a harmonious blend of Cinnamon, Ginger, and Cardamom, beckon with an oriental allure. However, it's within the core of Bishra that its story truly unfolds: Nutmeg, Fir, and Clary Sage evoke memories of cherished moments beneath the benevolent palm.

This fragrance, much like a symphony, transitions gracefully into its base notes: Sandalwood, Hazelnut, and Gourmand Accord. It's a narrative of evolution, akin to the changing seasons, where the fragrance morphs into a comforting embrace that lingers on the skin.

Behind the creation of Bishra lies Tola, a brand originating from the UAE, birthed by the visionary entrepreneur Daher bin Daher of Dubai. With an innate talent for perfumery, Daher draws inspiration from his mother's aromatic creations, infusing his scents with a sense of nostalgia. Tola represents his cultural reverence and echoes childhood memories of homes enveloped in bakhour and the welcoming aroma of hospitality. Bishra, in particular, encapsulates the very essence of his heritage: the tantalizing spice symphony of celebratory feasts, the comforting aroma of post-meal coffee, and the timeless magnetism of oud and patchouli.

In essence, Bishra by Tola isn't merely a fragrance; it's a conduit that bridges the past and the present, embodying the UAE's cultural tapestry and the intimate recollections of its creator. Though introduced in 2022, Bishra stands as a testament to the enduring beauty of tradition and the timeless allure of scents that transcend eras.